Alorie is a small, senior hospitality advisory in Kuala Lumpur. We take owners and developers of hotels, resorts and serviced residences from feasibility to opening day, and we sit on your side of the table the whole way.
Current work · The Manor, Kuala Lumpur
Feasibility & concept
Current mandate · Damai Beach Resort, Sarawak
Concept to opening
Ames Hotel, Ayer Keroh · opened 2019
Owner’s representation
Current mandate · Kuching, Sarawak
Pre-opening
Azure De Pasir, Bali · concept
Technical planning
Alorie Nomad, Phu Quoc · concept
Operations & standards
Authorised representative of Dusit International in Malaysia
Consultant and owner's representative to the Sarawak Economic Development Corporation
Opened The Manor, Kuala Lumpur, 2023
More than 100 years of combined hotel experience
Owners and developers who want a senior, independent hand on a hotel, resort or serviced residence. Engage us for one stage or the whole journey.
We build the operation before the building is finished: the team, the systems, the suppliers, the standards, the sales set-up. Opening day is calm because the eight months before it were not.
Operators, brands, architects and consultants each have an agenda. We hold yours: negotiating the agreements, reviewing what is built and what is billed, and reporting to you in plain numbers.
Market and financial feasibility, positioning and concept, master-planning input and brand fit, so the decision to proceed rests on numbers rather than optimism.
A hotel brief for the architects, design guidelines and technical standards, then monitoring through construction, so what gets built runs well on day one and costs less to run on day one thousand.
Owners, developers, lenders, operators and public agencies. Pick yours, and see what a typical mandate looks like.
You hold the asset. We hold the operator, the brand and the numbers to account. For owners of hotels and serviced residences who want a senior, independent voice in the room.
Feasibility, concept, the hotel brief for your architects, technical monitoring, then pre-opening. We sit on your side from the first study to the first guest.
Due diligence before you commit, an audit when performance drifts, a stabilisation plan when an asset needs one. Plain findings, no operator loyalty.
Independent and mid-sized operators use us for defined pieces: an audit, a revenue and distribution reset, an F&B concept, management training. No group overhead, no lock-in.
State agencies and development corporations own hotels that must perform and represent. We act as consultant and owner's representative across whole portfolios, as we do today in Sarawak.
Alorie is an authorised representative of Dusit International in Malaysia. For the right project we can put the site in front of Dusit's brands, and stand with you through everything that follows: the terms, the technical standards, the opening.
Dusit International is one of Asia's established hospitality groups, founded in Bangkok in 1948, with hotels and resorts across Asia, Europe and the Middle East under brands including Dusit Thani, dusitD2, Dusit Princess and ASAI. Alorie represents the group to owners and developers in Malaysia: we bring suitable projects to Dusit, and act for the owner through the discussions that follow.
A project reaches the right people at Dusit with a feasibility view and a concept already done, not a cold enquiry.
Through the management or franchise discussion we hold the owner's interest, not the brand's. The agreement you sign is one you understand.
Not every project should carry a flag. Where an independent identity will earn more, we will say so, and help you build that instead.
Serviced residenceCurrent mandate
Four hotelsCurrent mandate
HotelOpened 2019
Serviced hotelMandate from 2019
Serviced residenceOpened 2023
Hotel & residenceConcept & feasibility
Mixed developmentTaken to planning
Sky-villa resortConcept to pre-opening
Pool-villa resortConcept & feasibility
Pool-villa resortConcept & feasibility
Wellness resortConcept to pre-opening
Tented villa campTaken to conceptAlso: Sofitel Kuala Lumpur Damansara, owner's representation, concept and pre-opening, opened August 2017 · Harjani Prasana Resort, Uluwatu, Bali, 21 pool villas, opened December 2016 · Alorie Urban Soho & Residences, Sentul, Kuala Lumpur, mixed development taken to building-plan approval.
"Alorie" means ethical in Sanskrit. It is the principle under everything we do: fairness, learning, originality, and a plain account of the numbers.
Operator and owner as one team, invested in the same result. Our advice stays independent of any brand or operator we introduce.
More than a hundred years of combined experience in a team you can name. The people you meet are the people who do the work.
A hotel brief before the drawings, technical standards through construction, an audit once it opens. Fixing things later is where the money goes.
We build light on the land: local sourcing, water and energy planned to the site, waste handled properly, and certification pursued where it counts.
No commitment to begin. A clear, honest look at the opportunity, then a scope you can hold us to.
Tell us about the asset and the ambition. We reply personally, usually within two working days.
We assess the opportunity honestly and show you what performing looks like, with numbers.
We agree the scope: a single stage or the whole journey, with a fee for that scope and nothing hidden.
Senior people on the job, monthly reporting in plain language, and a handover that leaves you running.
What a full journey looks like, from a signed mandate to opening day
A senior bench across operations, development, finance and technical. The people you meet are the people who deliver.
Jean Marc founded Alorie in 2011 after four decades opening and running hotels across Asia, the Middle East and Africa. He was Vice President at Sunway Hotels & Resorts, overseeing fourteen properties; Vice President at Centara, where he led a twenty-two-hotel portfolio and created the Spa Cenvaree concept; and Vice President of Operations at InVision Hospitality in Thailand. He is the single senior point of accountability for every Alorie owner.
Sales and marketing lead for new hotels since 1987, opening The Victoria, The Nikko and the New World in Hong Kong, later founder of her own manufacturing business. Leads owner relationships and every mandate from first conversation to signing.
Member of the Malaysian Institute of Accountants and associate of CIMA (UK). Twenty-two years with CMY Capital across residential and hotel development. Owns the numbers behind every feasibility, budget and operating account.
Translates a concept into a building that works as a hotel: the brief, the design guidelines, the technical standards, and the monitoring from design intent through to handover.
One email is enough: where the property is, what stage it is at, and what you need. We read every enquiry ourselves and reply personally.
Alorie Hospitality Management · L-3-7, Plaza Damas, 60 Jalan Sri Hartamas 1, Sri Hartamas, 50480 Kuala Lumpur, Malaysia
